Nakamichi appointed as National Sales Manager industry veteran Robin McNeal, a former manager at Clarion, PowerBass and most recently, Retro Manufacturing.
Nakamichi is distributed by Diplomat Trading, Doral, FL, which announced the return of the brand to the US market in July. It was once one of the most admired suppliers in car audio.
McNeal said, “We feel we have a strong line up that is positioned to go head-to-head with the other Japanese brands. The head unit offering will be simple and focused without overlapping models/features.”
As for distribution, the company’s focus is on dealers, with limited two-step distribution and limited Internet sales. It will follow a Minimum Advertised Price policy. “Our intentions are to keep it clean–we are fortunate to be in a position where the factory is not pushing us for huge numbers which is what ultimately leads to price erosion,” said McNeal.
His first task will be to assemble a manufacturer’s rep force.
The brand currently offers 7 head units in the US. “I don’t see a need for 10 single DIN CD receivers,”said McNeal.
Nakamichi marine product will be on display at CES.
“Over the next several months you will see some interesting and unique products from us,” McNeal said. He claims the brand has been popular around the globe and the time was right to bring it to the US.
The NA3605 is the brand’s flagship multimedia model featuring a 6.8-inch capacitive touch screen with a 1080p wide viewing angle LCD with enhanced smart phone connectivity that supports Apple CarPlay and wireless connectivity for Android Auto at an MSRP of $469.95.
Nakamichi car audio will be on display at the SEMA Show November 5-8 at the Las Vegas Convention Center booth #11632 (North Hall).