New 12 Volt Consultant/Digital Marketing Firm

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Bob Goodman Outsmart consulting

Press Release: Laguna Niguel, CA–Bob Goodman, automotive aftermarket and consumer electronics industry veteran, has announced the launch of OutSmart in Orange County, California. OutSmart will provide an affordable outsource for sales and marketing projects within the consumer electronics and automotive aftermarket industries.

These services include, but are not limited to, developing collateral materials, writing press releases, website design, analysis of existing business, initial distribution strategies, and transitioning excess inventory. The name stands for Out (outsource) Smart (intelligently).

“This is a logical step for me at this point in my career. I can now utilize my experience, knowledge and relationships without the constraints of a traditional employment relationship. OutSmart will prove to be an especially unique advantage to smaller and new companies attempting to enter a mature and highly volatile market. These companies, usually, are burdened with limited financial and human resources,” says Bob Goodman, President and Managing Partner of OutSmart. “My working relationship with the industry press, trade organizations, distributors, expeditors, specialty retailers & e-tailers, will enable OutSmart to assist with the growth of smaller and newly formed companies.”

Goodman added, “The reality is many small to medium size companies simply cannot afford the necessary infrastructure to compete on a level playing field, thus the need for OutSmart.”

Prior to the launch of OutSmart, Goodman  held senior management positions within The Robert Bosch Corporation, Soundstream Technologies, The Harman Consumer Group, Aura Systems, Sherwood America, Rostra Precision Controls and most recently Rydeen Mobile Electronics.

Goodman continues to be an active participant within many industry organizations and was recently a board member of the CTA, Vehicle Technology Division.

For more information email [email protected]

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