When Clarion car audio sales ceased in the US three years ago, its online sales continued. But to date Amazon, Crutchfield and Sonic Electronics are not carrying Clarion’s car audio line.
The company’s Canadian distributor confirmed that Crutchfield stopped selling Clarion at the end of 2018 as the line had not been refreshed in several years.
Now, Clarion’s Canadian and Mexican distributors are teaming up to develop new products under the Clarion brand. Although these car audio products will not be sold in the US, they will be offered in Canada, Mexico and South America next year.
Canada’s Gemsen, is working with Mexico’s Electronica Clarion, S.A. de C.V. (which is also an OEM manufacturer) to release new head units including new CarPlay and Android Auto models and more units that support SiriusXM, said Gemsen’s Clarion Sales Manager Antonio Da Rosa.
Clarion distribution in Canada currently has over 30 SKUs that have never been available in the US including an SE series of speakers and XC1, XC6 and XC7 amplifiers. “This helped to increase margin for our dealers as there was a heavy Amazon and online presence from the USA. There is some development in place to refine and expand these series of products,” added Da Rosa.
On the marine side, JL Audio has exclusive distributor rights to Clarion product in the US and continues to sell to retailers both online and brick and mortar. And Gemsen sub-distributes Clarion marine in Canada.
Clarion Corporation was officially purchased last year by Faurecia, which created the Faurecia Clarion division. It is currently developing electronic safety and infotainment equipment primarily focused on the OEM market.
Regional subsidiaries such as Clarion Mexico are responsible for developing retail products for their respective regions.