SiriusXM Launches Plan to Reach Younger Users

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SiriusXM announced a new Essential subscription plan designed for anywhere BUT the car. The $8/month plan aims to reach a younger audience who may want to listen on a smartphone or smart home device (including those with Amazon Alexa, Amazon Fire TV, Chromecast, Apple TV, Roku, Sonos speakers, Xbox, Sony PlayStation and more).

SiriusXM said about two-thirds of people in the US (ages 12+) now stream their audio. To meet their needs, it launched the new $8 streaming-only plan that includes the full lineup of music channels and many sports talk channels, but not Howard Stern or NBA, NHL, and NCAA channels.

SiriusXM is launching a marketing campaign across multiple channels and platforms in conjunction with the debut of the Essential plan, with the campaign’s tagline: SiriusXM. No Car Required.

“The strength of SiriusXM’s programming is evident in the tens of millions of people who subscribe and listen in their cars year after year. We’ve now created the Essential subscription as an appealing option for the many people, particularly younger consumers, who don’t have a car or don’t spend a lot of time in their car,” said Matt Epstein, Vice President of Marketing, SiriusXM Outside the Car.

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