Alpine Electronics of America has created new in-house sales positions for two of its former independent sales reps.
Dan Sparks joins Alpine in the new role of District Sales Manager for the North Central states, which include 11 states covered by three independent sales rep firms. Sparks is based in Toledo, OH. He was an independent rep for 22 years, most recently a sales rep at Online AV, which represents Alpine. In total, Sparks brings over 35 years of experience in the 12-volt industry. He has held positions ranging from sales, installation, store management, sales manager, independent rep, and rep principal.
Sparks reports to Marco Bregenzer, Alpine Senior Regional Sales Manager for the Central U.S.
Colin Vargo has been hired as a Brand Specialist for the metro New York/New Jersey area. In this new role, he will provide Alpine sales, marketing, and technical support for independent 12-volt specialists. Vargo will also capture ‘Voice of the Dealer’ and ‘Voice of the Customer’ information that will be fed back to Alpine headquarters to help shape future products and programs.
Vargo has over 20 years of experience in the 12-volt industry and most recently represented Alpine as a sales rep in the mid-Atlantic area for Focused Marketing Solutions.
Vargo is based in Roebling, NJ and will continue to collaborate with the rep firm to support the Alpine brand among retailers.
“We are pleased to have Dan and Colin join us and welcome their efforts in directly supporting our 12-volt independent retailers,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “Their positions are brand-new jobs that had not existed before and represent Alpine’s significant investment towards growth in the aftermarket.”
Photo: Left to Right Dan Sparks and Colin Vargo