Mercedes Option May Aim at Aftermarket

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Mercedes-GLE

Mercedes-Benz recently began allowing European customers to upgrade their radio later in the life of the car. And users can perform the upgrade directly from the car radio.

Under the system, Mercedes owners can buy factory navigation, Apple CarPlay and Android Auto compatibility, and a digital radio system used in Europe.  The owner connects to the cloud with a WiFi hotspot and orders the features from the Mercedes Me store.  The features then unlock and appear on the infotainment system. Features may also be ordered online.

Fortunately, Mercedes-Benz told Motor Authority there is no timeline for a U.S. rollout at present.

We’ll note that at CES, Harman introduced an OEM amplifier that can be upgraded later in the life of the car.

Technology upgrades may appeal more to European buyers because they tend to order the car and wait months to take delivery, said The Car Connection. In the US, most drivers either lease or buy directly from a car dealer’s on-hand inventory.  However, The Car Connection points out that the system could allow dealers to order basic trim vehicles with the ability to upgrade later, and the ability to choose only the features you want. Also, second-time owners could purchase features that the original owner passed up.

In Europe, the Mercedes upgrade feature is available for the MBUX infotainment system in the B-Class and GLE Class.  The  A-Class will add the feature by March.

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2 Comments

  1. Read between the lines, Mercedes Benz, BMW, Audi and all the rest are about to launch monthly service charges for your car stereo to work. Hence words like, the cloud, purchase services, orders apps,!

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