ARC Audio has partnered with Chip Foose in an exclusive marketing program for 2019. This marks the second time ARC has collaborated with the leading car designer, the first, occurring in 2005.
Under the new partnership, Arc Audio will be the exclusive car audio amplifier and speaker supplier in Foose car builds. Arc Audio will also be featured in Foose documentaries, and in its extensive social media and marketing programs.
The deal puts ARC in front of a wide audience of potential new customers, it said.
“This unique opportunity allows us to be included in everything from day-to-day builds to the most extensively detailed showstoppers. Along with direct involvement from Chip and his upcoming build and documentary series, the combined marketing value for both companies is priceless,” said Fred Lynch ARC Audio marketing manager.
“Since our previous partnership with Foose Designs in 2005 we have continued a great relationship with Chip and the rest of the crew at Foose Designs,” said Demitrios Karabinis, CEO of ARC Audio.
In 2005, Foose cosmetically designed a line of ARC Audio speakers, subwoofers and amplifiers, which were sold until 2008. ARC Audio was also featured on “Overhaulin.” The popular show began airing on the TLC network in 2004. The theme of Overhaulin’ was that car owners were tricked into believing their vehicle was missing, while it was being restored by Foose and his team in a week’s time. The show ran originally for five seasons.
The Velocity Network relaunched the show with all new episodes in 2012, with ARC Audio taking part in 26 of the episodes.
Foose has also built show cars for films such as Blade Runner, RoboCop, and Gone in 60 Seconds. Foose Design won four Ridler Awards at the Detroit Autorama and has been involved with eight winners of America’s Most Beautiful Roadster. Most recently, Foose won the first-ever Builder of the Decade award at the 2019 Grand National Roadster Show.