Forty-one percent of consumers in the US now say that a premium audio system is a must have features in a new car. This is up from 35 percent last year, according to Strategy Analytics.
And almost half of the respondents in a new study said they would pay $1,500 or less for premium audio as an option on their next car.
Bose continues to be the most preferred premium audio brand. In the US, it was preferred by 19 percent more respondents than Sony, which is the second most popular brand.
Pioneer took third place in the US followed by JBL and Boss Audio.
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Source: Strategy Analytics