Directed Names New VP Sales, Canada

share on:

Press Release (edited):

VISTA, CA–Remote start supplier Directed announced  that Alan Birce has joined the company as Vice President of Sales, Canada.

Prior to joining Directed, Birce led AB Innovation Agency, representing Directed products and services in Western Canada. He has extensive industry and channel experience, launching new products and balancing the needs of retail owners, buyers, salesmen and technicians.

“Al brings over three decades of experience and accomplishments to Directed,” said Bob Struble, Directed CEO. “His proven sales, product and market expertise will help ensure Directed maintains its preeminent market position in Canada. Al has a passion for our business that I find infectious. I’m thrilled to add him to our Global Sales Leadership team, and welcome his leadership and vision.”

“I’ve enjoyed working with the team at Directed over the past 27 years, and I’m ecstatic with the opportunity to build on Directed’s leadership position across Canada,” said Birce.

Visit or call 1-800-876-0800




Want to receive industry news? Sign up here
share on: