Elettromedia USA announced that Duane Pilgrim has been named to the newly created post of Director of Product Marketing.
Pilgrim has been charged with helping to support retailers and work with Elettromedia headquarters in Italy to develop products specifically suited to the US market.
Pilgrim comes to the post after 15 years with Orca Design & Manufacturing, which sells Focal and other brands. His career also includes 15 years at retail, starting as an installer.
Effectively immediately, Pilgrim will work with dealers to supply marketing support and materials and help drive sales. He will also keep a hand technical updates and assist in keeping product current with today’s vehicles.
Pilgrim will report to Elettromedia Vice President Rob Wempe.
Pilgrim said, “I’ve always had respect for Elettromedia. It’s a great team and I’m looking forward to working with them.”