SiriusXM Reimburses Installation Fees in New Promo

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NEW YORK– SiriusXM kicked off its latest Incentive Reward Program August 15 to support the Commander Touch.

Installation of the Commander Touch can be a barrier to a sale so SiriusXM, is offering a promotion where customers who opt for installation and activation, and maintain service for 60 days, will receive a $70 rebate on a prepaid Visa card to offset the installation cost.

“Because of the unique size of the Commander Touch interface, every installation will offer the opportunity for installers to show creativity, whether it’s modifying a mounting location or fabricating the dash to make the controller look like it came with the vehicle,” said Paul Trueman, director of retail sales for SiriusXM. “The $70 rebate helps customers overcome the labor cost objection, so they can experience a premium installation along with premium content.”

SiriusXM is promoting the rebate program through several advertising channels to drive customers into retail installation centers. And once the customers are there, sales professionals are incentivized to sell the Commander Touch and earn 25 points for each verified sale and activation. The points convert to dollars that are loaded onto a prepaid Visa card.

With the $70 rebate, customers also receive three months of free programming when they select the “Never Miss a Beat” package, which gives them over 200 channels that they can listen to in the vehicle, or streaming through the SiriusXM app.

Customers can apply for the rebate by providing their installation details at, or filling out a mail-in form. Details are available for download at Retailers can find information on the Incentive Reward Program at

The rebate is part of the company’s effort to strengthen its relationship with the specialist retail community, which was the launch point of satellite radio. As part of the campaign, SiriusXM will encourage installation professionals to submit pictures of creative Commander Touch installs, and select installers will receive a gift or a month of free service.

“SiriusXM has a wide customer base, but we know where our roots are,” said Trueman. “We have a team of service professionals who are dedicated solely in support of aftermarket retailers. We want to see installers and fabricators doing creative things with the Commander Touch and wowing their customers in the process.”

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