KnowledgeFest opens in Dallas tomorrow with a focus on forging new growth areas for car audio.
Sponsored by MEA (Mobile Electronics Assn.), formerly, MERA, the show features more than 50 exhibitors. Over 1,000 industry members were pre-registered for the event, setting a new record , said Mobile Electronics President Chris Cook.
A town hall be held on Saturday night on the topic “High Gear: Our Place in the Automotive Future,” with presentations from JL Audio, AAMP Global, ADS, Mobile Solutions and possibly Harman.
Dealer education seminars during the event include the topics:
Attracting Affluence: Get High-End Clients in Any Market
Practical & Profitable Vehicle Tuning Techniques
Online Enemy: Strategies to Combat Internet Competition
The Tough Stuff: Integrating With More Complicated OEM Systems
The show coincides with a new membership push for MEA to attract new retail members. The group will launch new programs including an SEO package with custom written content that starts at $300. Also new are discounts to stores such as Lowe’s, Staples, Office Depot and ADT.
KnowledgeFest is held at the Hilton Anatole in Dallas from August 20-22. Visit the KnowledgeFest web site for more information.
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