Best Buy has quietly appointed a new head merchant for car audio during the past month.
Randall Schwartz, the Senior Merchant Connected Car Services, Parts and Accessories has added traditional car stereo products to his duties, according to several industry members.
Best Buy did not respond to our inquiries.
Additionally, Jill Lynch-Wenner who led car audio merchandising for many years has left the company, said industry members.
Scott Fisher is said to remain a car audio buyer for Best Buy.
Industry members said they are optimistic about the changes at Best Buy, as the retailer plans to sharpen its focus on car audio and the connected car.
Schwartz has a long history in car audio installation and is steeped in car audio culture. He was an installer at Best Buy in the 90’s and became the Lead Mobile Installer before working his way up the ranks at the retailer.
Also, Best Buy appears to be stepping up its interest in the Connected Car and its role in the greater Internet of Things where a car can communicate with a home network.
One industry member said, echoing the statements of others, “I believe they are looking to make the department more focused and modern. It’s been neglected over the years.”
Many said a healthy Best Buy car audio business is a benefit to the greater industry.