Here are the important facts from the 2015 car audio market.
Despite the headwinds against traditional car audio, sales were about flat last year.
This year, sales to consumers are expected to drop slightly said the CTA.
While sales of traditional single CD players are falling (by 10 percent in 2015), sales of in-dash AV players rose about 11 percent in 2015, according to NPD.
In-dash navigation was down 4 percent.
Amplifiers were slightly down (by 2 percent), and speakers were slightly up (by less than 1 percent) said NPD.
Here are some other facts from 2015 that may be helpful:
27 percent want a backup camera, according to the CTA and 17 percent want a remote starter (that’s a strong figure considering only parts of the US are cold enough for remote start, said the CTA).
28 percent want in-dash navigation. As much as 44 percent of parents want backseat entertainment.
Sticking Points for Aftermarket
Only 15 percent of consumers know you can get blind spot monitoring or lane watch in the aftermarket.
Consumers believe the most trusted source for installation of these products is a car dealership rather than a car audio shop.
Only 10 percent of consumers are likely to purchase technology for their car at a local car stereo shop
Facts for Salesmen on Driver Safety
More than a third of people admit to texting while driving, based on a study of 1,000 respondents by State Farm Insurance.
Also while driving people are reading social media (21 percent), taking photos (19 percent), and accessing the Internet (29 percent).
Car fatalities increased in 2015 after decades of relatively constant decline, deaths on US highways jumped nine percent during the first nine months of 2015,
Facts for Salesmen on Car Security
Car thefts are slightly up, by 1 percent after years of decline, according to the FBI, reporting on the first 6 months of 2015.
Also the National Insurance Crime Bureau suggested that car theft will rise 9 percent in 2015.