Ford’s Big Announcement at CES

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Ford is expected to announce at the CES Show next month that it has teamed with Google in a joint venture to build self-driving cars using Google technology, in what is expected to be a boost to the budding self-driving market, said Yahoo Autos, citing three sources.

For 12 volters, the advent of self-driving cars is expected to open up a new front for aftermarket driver safety technology. It’s not too early to position your shop as the local expert in driver safety. See stories here and here.

By teaming with Google, Ford gets a jump on software for self-driving cars, while the partnership gives Google access to automotive manufacturing expertise and infrastructure. Yahoo said Google’s Sergey Brin had said earlier this year, that Google was looking for manufacturing partners for its self-driving technology.

The joint venture is expected to be a legally separate entity to Ford. And the deal is likely non-exclusive, so Google may partner with other auto makers.

 

For more see Yahoo Autos here.

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