MESA Appoints New Manager

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Travis Russell

MESA (Mobile Electronics Specialists of America), a 12 volt buying/marketing group, appointed a new Business Systems Manager effective last month.

Travis Russell is charged with developing back-end operating systems for MESA vendors so they may better track sales through the MESA group. He will also help with opportunity buys from vendors and promotional programs.

Russell has been a buyer at Ultimate Electronics and a global retail planner for Crocs (shoes).

“He will work with our vendors so we can make sure we are helping to drive business for our vendors and we’re doing what we need to do to be a better partner to them,” said MESA Executive Director Ryan Gunter.

Gunter is now in charge of member management.

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