American Road Demos 360 Camera at SEMA

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Steve Witt American Road

American Road Products is demonstrating its new 360 degree OmniVue camera systems that eliminate blind spots at the SEMA Show this week.  The product is now available to 12 volt retailers.

While the company has a strong presence in the fleet and commercial markets, it aims to bring its technology, including an exclusive patented backup sensor, to retailers.

“We have achieved solid market share in the fleet and commercial sectors,” said Steve Witt, American Road president. “However, these same concerns are felt and experienced by everyday drivers as well. It is our goal to bring our advanced camera technology platform to the retail sector to help drivers prevent accidents, injury and fatalities. We are actively seeking select 12-volt specialty retailers that have qualified installation expertise and want to expand their safety category sales.”

The passenger vehicle 360° OmniVue camera system uses four high-definition, 180-degree wide-angle cameras installed around the vehicle: one under each side mirror, one in front of the vehicle and one behind. The system’s processor merges and stitches the images to create a flat, top-down view of the vehicle’s surroundings in real time.  The system connects directly to any aftermarket in-vehicle monitor or screen-based radio, or to a monitor-equipped factory radio using a third-party video interface.

The 360° OmniVue automatically shows a high-definition rear view with grid lines when the vehicle is put into reverse gear, as well as left and right blind spots when the appropriate turn signal is activated. It can also use the front camera to show a 180-degree view when the vehicle is entering a street with no other vehicles in direct view.

“It was important to us to offer a product that absolutely eliminates blind spots on vehicles from tractor trailers and commercial trucks to subcompacts,” said Witt.  The OmniVue offers OEM grade specifications.  It is on view at the SEMA Show booth #15207 at the Las Vegas Convention Center.

For more information call (888) 918-8800, or email Ryan Uchida at [email protected]

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