CarPlay, Android Auto Bashed in JD Power Study

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Apple CarPlay

JD Power released a study claiming that many drivers don’t want Apple CarPlay and Android Auto in their next car.

Specifically, 37 percent said they don’t want CarPlay and 38 percent said they don’t want Android Auto in their next vehicle.

A whopping 58 percent of those polled saying they don’t want rear-seat entertainment in their next vehicle.  Also on the “unwanted” list were massaging seats, in-vehicle concierge and automatic parking.
Gen Y’ers are the least likely to use or want many in-car features because they use their phones instead, especially for car radio/infotainment/connectivity features.
The findings are part of the JD Power’s 2015 DrIVE Report, which measures driver preferences during the first 90 days of ownership.

At least 20 percent of car owners say they “never use” in-vehicle concierge (43%); mobile routers (38%); automatic parking systems (35%); head-up display (33%); and built-in apps (32%).

“In many cases, owners simply prefer to use their smartphone or tablet because it meets their needs; they’re familiar with the device and it’s accurate,” said JD Power’s Kristin Kolodge. “In-vehicle connectivity technology that’s not used results in millions of dollars of lost value for both consumers and the manufacturers.”

Among the most wanted technologies for the car are vehicle health diagnostics, blind-spot warning and detection, and adaptive cruise control.

Kolodge added, “While dealers are expected to play a key role in explaining the technology to consumers, the onus should be on automakers to design the technology to be intuitive for consumers. Automakers also need to explain the technology to dealership staff and train them on how to demonstrate it to owners.”

 

Source: JD Power and AppleInsider

 

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11 Comments

  1. Interesting. I wonder what the answer to the question “would you refuse to buy a car because of the inclusion of features you don’t want” would be.

    Automotive OEM is the holy grail of contracts for every technology company. What could be better than the sale of hundreds of thousands of units to consumers who have no choice but to buy it, have no idea that the technology is included, probably won’t use it and for whom the inclusion of the technology is far less important than “do you have a red one?”

    In the aftermarket, we cater to enthusiasts. That’s simply an energetic segment of the broader market.

  2. I think this claim is ridiculous. It’s way too soon to take a survey. Most dealers don’t even have this product in their store yet. I have the product in both of my vehicles, and it is simply amazing! Apple Car play is simply amazing. Way too soon for a survey…… Try again next year!

  3. I can see why people don’t want automatic parking features. It simply takes too long and in a city environment with impatient drivers honking and harassing you there is no time to fiddle around with automatic parking features.

    As for Android Auto and CarPlay, I still think there are bugs and issues to iron out. I wish Apple and Google would put more focus on this technology and the radio manufacturers had a faster development time. It’s a sad state of aftermarket audio when the stock radios have better technology than the aftermarket headunits. Aftermarket used to be for the emerging technology, not the other way around.

  4. Seems like J.D. Power doesn’t understand what Android Auto and Apple Car Play really is! So how can they conduct an accurate poll?

  5. The JD Powers survey was a little flawed as they surveyed registered vehicle owners. How many 2014 or 2015 vehicles out there shipped from the factory with CarPlay and/or Android Auto? I’m assuming not very many. If the participant doesn’t have a car with these features, how are they supposed to know if they want it or not?

  6. I’m with Dan J. This article fires me up !!! JD Power’s should be embarrassed they have anyone making quotes about people “Preferring” to use their phone. We ALL should share the responsibility of promoting less distracted driving.

  7. My personal experience as a Mobile Electronics professional has been very positive on both technologies. The consumer embraces the technology and finds it keeps the safe while operating their motor vehicle. The consumer demographic that embraces aftermarket technology in the automobile is very small compared to the big picture which is why a survey of this nature does not tell the whole story.

  8. The problem we see with both is the limited app connectivity. A lot of people, particularly younger people, are using apps that don’t work with CP or AA. It seems that as the both options grow and begin integrating more and more apps people will like them better. Also, people don’t like having to talk to their cars and lets face it, talking to Siri or Google while driving down the road at 60 mph can be a little hit or miss as to how well they can hear you considering how loud the interiors are in cars these days. A lot of the issues could be eliminated or at least reduced if the manufacturers of CP and AA units would get their internet presence under control. When people go to a specialist for education and proper installation both technologies get better results as people know what to expect and how to correctly use them rather than being surprised after they install it themselves and find that their favorite music app won’t work or that the mic placement is more important than they realized. Get these products away from the internet whores and you will find a more positive end result.

  9. Glass half empty of half full?

    Jeez….that’s a 63% and 62% approval rating….I’lll take that any day!

    Add too this, we find on the floor about 90% of the customers walking in have no idea of CarPlay or Android Auto’s capabilities of either….or even know of it’s existence! Once we we demo our close ratios are about 80%…because they are amazed how well it works.

  10. I would wager another reason that new technology is either “unwanted” or goes unused is simply because the owners won’t spend 20 minutes reading the user guides. Sometimes the guides can be confusing and hard to follow but if one doesn’t at least try what can you expect?

  11. seems contradicting they say that CarPlay and Android Auto are unwanted, but then say ““In many cases, owners simply prefer to use their smartphone or tablet because it meets their needs” . So why would they not want CarPlay or Android Auto? Clearly if they like the way the phone works they would like the way the phone works with CarPlay, and Android Auto. I think the better question would be do they know about it and what it does?

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