JD Power released a study claiming that many drivers don’t want Apple CarPlay and Android Auto in their next car.
Specifically, 37 percent said they don’t want CarPlay and 38 percent said they don’t want Android Auto in their next vehicle.
A whopping 58 percent of those polled saying they don’t want rear-seat entertainment in their next vehicle. Also on the “unwanted” list were massaging seats, in-vehicle concierge and automatic parking.
Gen Y’ers are the least likely to use or want many in-car features because they use their phones instead, especially for car radio/infotainment/connectivity features.
The findings are part of the JD Power’s 2015 DrIVE Report, which measures driver preferences during the first 90 days of ownership.
At least 20 percent of car owners say they “never use” in-vehicle concierge (43%); mobile routers (38%); automatic parking systems (35%); head-up display (33%); and built-in apps (32%).
“In many cases, owners simply prefer to use their smartphone or tablet because it meets their needs; they’re familiar with the device and it’s accurate,” said JD Power’s Kristin Kolodge. “In-vehicle connectivity technology that’s not used results in millions of dollars of lost value for both consumers and the manufacturers.”
Among the most wanted technologies for the car are vehicle health diagnostics, blind-spot warning and detection, and adaptive cruise control.
Kolodge added, “While dealers are expected to play a key role in explaining the technology to consumers, the onus should be on automakers to design the technology to be intuitive for consumers. Automakers also need to explain the technology to dealership staff and train them on how to demonstrate it to owners.”