The Consumer Electronics Association (CEA) has forecast consumer electronics sales to consumers to reach $286 billion for 2015. This is based on an earlier forecast of sales of $223 wholesale that has been adjusted to reflect sales to consumers.
“CEA’s Executive Board decided it is important for the leading industry association to report industry revenue that accounts for sales to consumers – a common expectation in the consumer goods sector,” said CEA CEO Gary Shapiro. “CEA has historically reported sales in terms of manufacturer sales to the retail channel, and we will continue to use wholesale figures for category-specific sales tracking and forecasting reports that have been relied on by the industry for decades.”
CEA will next update its annual forecasts and industry sales report in July.
CEA’s U.S. Consumer Electronics Sales and Forecasts (January 2015) report is available for free to CEA member companies at members.CE.org. Non-members may purchase the study for $2,000 at the CEA Store.
