VOXX Eye Recognition in Jeep Featured on Cable News

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VOXX EyeLock myris CNBC

VOXX Electronics Corporation (VEC) grabbed the kind of media attention Monday that is rare for our industry in the form of a cable TV news feature on CNBC.

It featured EyeLock iris recognition software that is expected to enter the aftermarket in the next few years.  VOXX has partnered with EyeLock to deliver its myris eye recognition to cars, computers and other devices.

CNBC called iris recognition the future of car security and said it will be incorporated in new cars in 4-5 years.   “This is the future of technology in vehicles,” said CNBC’s Phil Lebeau.

Myris can be used to validate drivers so only authorized drivers may take the wheel. The technology is embedded in the visor mirror so the driver simply looks in the mirror for less than 5 seconds for authentication.  Then the car might adjust to the settings of that particular driver in terms of radio presets or mirror positions.  Up to 5 users can be verified.

“It brings an entirely new level of security and personalization into the automotive space,” said VOXX Electronics’ Tom Malone.

“With myris, even if someone unauthorized got a hold of your keys, they would not have the ability to start the car.  Only an authenticated user can start the vehicle,” said VOXX.

Myris works by converting your iris patterns to a code unique to that person.

The technology was shown in a 2015 Jeep Wrangler as proof of concept.

Myris will allow fleet managers and insurance companies (under Usage Based Insurance) to know exactly who is driving the vehicle at any given time.  For example, the risk of teen driving at night is different from an adult commuting to work.

You can see the CNBC interview demonstrations at the links below:

Cars Now Scanning Your Iris

Eye Scan Identifies Drivers



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