Stinger announced it will launch a communications campaign to mark the launch of its new 9000 Series of premium interconnects for car audio systems.
The company is also introducing a new point-of-sale display designed to educate consumers about the advantages of interconnects with dual alloy (BODA) construction.
BODA uses 12 independent conductors in a two-channel cable (instead of the typical 6- channel cable). The two separate conductors – pure silver and long grain copper – allow for better frequency response via the inherent benefits of each metal.
The 9000 Series first launched at CES in January with interconnects including independent pure silver conductors, ultra OFC long grain copper conductors, dual Mylar shielding connectors, and precision-machined locking connectors with carbon fiber inserts as well as BODA interconnects.
The multimedia campaign will include banner ads, online videos, dealer outreach, sales training, product reviews and more. The 9000 Series webpage – located at www.stingerelectronics.com/9000-series.html is currently live.
For more information visit www.stingerelectronics.com an AAMP of America brand.
