Larry Perzan, owner of Perzan Auto Audio in Upper Darby, PA and an innovator and master car audio integrator, died suddenly this weekend at age 53.
His shop was a fixture in the Northeast, as he was able to integrate devices into the car where other retailers failed.
Perzan took over the shop from his dad who opened it in the Philadelphia suburbs in 1948.
Perzan, the younger, was a mentor to NAV-TV’s founder Moni Melman. NAV-TV’s Derek Schmiedl said, “He was probably the first person that would go out of his way to help someone. He had a really infectious laugh…he was very, very intelligent and he recognized trends in technology far ahead of everyone else.”
If a product wasn’t yet on the market and there was a need for it, Perzan imported it, tested it and sold it to other dealers, always staying ahead of the technology curve.
When CEoutlook called Perzan’s shop Monday, Steve Gallagher, from AR Marketing answered the phone, as he took the day off to help out. Gallagher began his career at Perzan Auto Audio 39 years ago at the age of 12. He was a newspaper boy who delivered the paper to the shop until one day, he was asked if he wanted to learn about car radios and he became an installer.
“Larry was an icon…always on the cutting edge; never afraid to jump into anything. He was a pioneer in vehicle integration. Everyone says they are in integration but nobody was in it quite like Larry,” said Gallagher. Perzan once took out a billboard that advertised his shop as “Where the impossible just takes a us a little longer,” he said.
Perzan is survived by his three children Rio, Sam, and Hannah.