SEMA announced the 2014 best cars for adding aftermarket accessories including the Ford Mustang, which won for the third year in a row.
For SUVs, the Jeep Wrangler took the award, and in trucks, the Chevy Sliverado pickup took the honor. Honda Fit took the award in the Sport Compact category.
The awards were presented Tuesday on opening day of the SEMA Show in Las Vegas.
The market for automotive accessories (specialty equipment) is estimated at $33.4 billion, said SEMA.
[highlight color=”eg. yellow, black”]Last year, the availability of accessories influenced more than 1.7 million new-vehicle purchases. Nearly a third of new-vehicle purchase decisions were driven by the availability of accessories for a particular model, and nearly 1 in 10 consumers decided to buy a particular vehicle after seeing a modified version of it. …[/highlight]
“Our advice to OEMs and specialty equipment manufacturers is to collaborate through the SEMA Vehicle Technology Center to develop more aftermarket products that will help sell cars and parts,” said Chris Kersting, SEMA President and CEO.
To learn more about the 2014 SEMA Award winners and the products available for them, visit www.sema.org/semaaward.
Photo: 2015 Ford Mustang King Cobra at SEMA