Brandmotion Intros New Backup Cameras For Factory Screens

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At the SEMA Show this week, Brandmotion introduced a new series of  backup cameras that work with the  factory displays on many new vehicles.

The cameras work with Ford, Chrysler, Jeep, Dodge and Ram brands, expanding Brandmotion’s selection of cameras that integrate with larger factory screens.

To interface a backup camera with a factory display usually requires a trip to the car dealership so it can activate the display input for the camera.  But Brandmotion says its new series does not require programing at the dealership.

“Backup cameras are receiving a lot of attention in the media, and therefore our customers are getting significantly more requests to add them to vehicles with existing factory display radios,” said Jeff Varick  Brandmotion President. “We felt it was vital to simplify the process as much as possible for our customers, so we took steps to eliminate the extra interaction.”

The harness in the new kits includes a module that automatically interfaces with the vehicle’s data bus to enable the video input.

Models that include the “no programming” feature are  9002-7731 (Chrysler / Jeep / Dodge) and 9002-8731 (Ram). Both kits use quality CMOS cameras and  on-display parking  lines  that can be turned on or off during installation. The kits work with both the 5-inch and 8.4-inch radio displays, and switch automatically to rear view when the car goes into reverse.

A Ford-compatible model that works with the 4-inch display in MyFord radios is coming soon.

Brandmotion currently markets 17 camera kits that integrate with factory display radios, covering late-model Toyota, Honda, Mazda and Subaru, in addition to brands under Chevrolet, Chrysler and Ford.

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