Rockford Fosgate announced it has appointed Tampa, FL.-based DOW Electronics as its aftermarket retail distribution partner for Florida.
Dow has been aggressively expanding into the car audio market in the past two years. Dow had long supported brands such as Sony Mobile and SiriusXM in the past, but in recent years it added brands including Kenwood, Audiovox, Rosen, Scosche, Echomaster and Farenheit and it also purchased last year, the operations of Shifting Sands Stereo Distributing of Dania, FL, which distributed home and car audio brands including Kenwood, Dual (and Axxera), AudioControl, iDatalink and Metra.
“As Rockford Fosgate continues to grow and expand our product lines, we have to make sure we partner with a company that not only knows the extremely important Florida marketplace, but our customers, as well,” said Theresa Anthony, Rockford VP Sales & Marketing.
DOW also recently expanded its 12 volt sales team.