MERA Targets 3 Growth Areas for Car Audio

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MERA Knowledgefest

The Mobile Electronics Retailers Association (MERA), is targeting three areas of growth for car audio specialists at this year’s KnowledgeFest trade show, in Dallas, which starts this coming weekend.

Key seminars and discussions at the show will be held in the 3 growth areas:  accessory lighting, driver safety and using radar detectors as a profit center.

In radar detectors, rival vendors—Cobra, Escort and K40—will join forces to lead a roundtable discussion on the profit opportunities in over-the-counter radar detectors.  The discussion, called “Radar Detectors—Growing the Category will be held Sunday, August 17 at 9:30 am.

Also on Sunday is a seminar on accent lighting called “Adding Accent Lighting—Tips and Techniques,” at 8 am led by Bryan Piper and Area Audio Visions.  The class will give you basic skills for adding accent lighting to custom projects as well as simple lighting that can be added to any vehicle.

On driver safety, leading executives from VOXX (Audiovox), Mobileye, NAV-TV, Brandmotion, and American Road will participate in a panel discussion along with Steve Witt of Witt Strategies who is a former executive at Alpine and VOXX.   The panel will be moderated by Janette Fennell, President of, and will outline the best ways to market and sell products that save lives in the car.

Also, KnowledgeFest will devote an evening to a class on car audio by Mark Eldridge, a leading all-time autosound competitor and principal at Mobile Soundstage Engineering. Called “Learning to Recreate the Live Music Experience,” the event will include live music demonstrations to help teach the basics in how different instruments should sound and how the human ear responds. The goal is to help installers create their own audio reference for the mobile audio systems they install.   The seminar will be held Sunday, August 17 from 7:30 to 10pm.

KnowledgeFest  takes place August 16- 19 at the Hilton Anatole in Dallas.  To register click here.

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