In its second recent technology investment, VOXX (formerly Audiovox) said it invested $3 million in EyeLock, which makes eye detection technology that consumers may use instead of passwords.
VOXX announced at CES that it will distribute EyeLock’s myris—the first USB-enabled iris identity authenticator. It converts your iris’ characteristics into an encrypted code that is unique to you and then it matches that code to your eyes in order to grant access to your computer or online sites. Recognition takes less than a second.
VOXX said the investment helps it enter the biometrics category and to continue to diversify into growth categories. And while iris identification has been used by corporations for years, “no platform has been simple enough for consumers to use in everyday situations and myris changes all of that,” said VOXX President and CEO Pat Lavelle.
EyeLock is used by organizations in the education, financial services, government, and retail sectors. Over the past eight years, EyeLock has developed proprietary technology to change the way information and identities are protected in personal and business environments.
VOXX also announced last month a $3 million investment in EyeSee360.