Directed Adds New Execs

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Directed Frank and Craig

VISTA, CA-Directed said it recently appointed two new executives.

Frank DeMartin was named Senior VP of Product Development and Engineering, and Craig Armstrong was named Senior VP & General Manager for Directed’s  Global Car Dealer Business.

DeMartin previously served as  VP of Development for 8 years at Mitsubishi Electronics Visual Solutions America where he provided direction to the design and engineering divisions.  He was also  Director of Engineering Development and Marketing at Sharp Electronics where he oversaw the launch of the Aquos line, and Associate Director of Business Development at Sony Corporation of America.

Armstrong will head Directed’s growth in the New Car Dealer Channel.    He was previously VP of Channel Marketing for LoJack and the GM of Boomerang Tracking.

Source: Directed

Photo: Frank DeMartin and Craig Armstrong

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