Car Audio Bluetooth Hits Half Mark in Radios

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Bluetooth lady

In the fourth quarter last year, Bluetooth hit the milestone of 50 percent penetration in in-dash head units, according to The NPD Group.

The figure was up from a 46 percent penetration in Q3.

Bluetooth radios also accounted for 57 percent of the decks in dollar sales in Q4.

NPD Bluetooth 2013

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