MTX Audio has partnered with Margaritaville, which operates restaurants, casinos and sells products from flip flops to blenders in a deal to create a joint Margaritaville MTX brand for audio products including most likely marine audio and some car audio.
Announced at CES and launching this spring, headphones will be the first products to launch under the deal followed by bluetooth speakers.
They will be sold through Margaritaville shops, on Margaritaville.com and through MTX distribution.
The Margaritaville MTX brand is on display at CES in the lobby in front of the North Hall and in booth 2402 in the North Hall
Photo: MTX found Loyd Ivey with Margaritaville CEO John Cohlan
Source: MTX (MiTek)