Car Audio Aftermarket Sales YTD: NPD

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NPD on top car audio amplifiers

The car audio aftermarket had another challenging year, but it was spared the double digit declines predicted by some, at least through November.

According to the NPD Group, which tracks sales to consumers, if you exclude portable navigation devices (PNDs), car audio/video/navigation sales fell 5 percent in dollars from January through November compared to last year.

Measured in units, sales fell 6 percent for the same period.

This contrasts to last year, when unit sales were up by 2 percent compared to 2011 and dollar sales slipped by 2 percent.

Source: NPD

Units Dollars
Jan – Nov 2012 Vs Jan – Nov 2013 Jan – Nov 2012 Vs Jan – Nov 2013

-6%

-5%

Jan – Nov 2011 Vs Jan – Nov 2012 Jan – Nov 2011 Vs Jan – Nov 2012

2%

-2%

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1 Comment

  1. Want to stem the tide? Even reverse it?
    Products that perform as promised. That don’t require an engineering degree to use it. Sales people who teach consumers how to use the products they sell. Install techs that inspire confidence and professionalism. Stores that are professional, inviting, and instill trust and excitement. No magic. Common sense.

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