MTX, which sells direct to dealers via a web site is holding a Black Friday sale for dealers and consumers.
Black Friday specials on products will run all this week through Sunday, with new specials for Cyber Monday. Then MTX will offer a “deal of the day” through December 20th.
Products on sale include a loaded subwoofer box for $99.95 that typically sells for $199.95. Another special is on a bass package with mono amplifier and two 12″ subwoofers in a sealed enclosure plus an amp kit for $229 instead of $343.
Under MTX’s direct to retail program, when a consumer wants to order an MTX product at a store, the retailer walks over to a computer, opens up a web page he’s created at MTX.com and orders directly from the site (and then gets the profits of the sale, which are higher than typical, because there’s no middleman), according to the company.
MTX also sells headphones, accessories and portable and home audio products on the site.
As the site allows dealers to order one or two items at a time (rather than stocking with minimum orders), dealers during the holidays, may test market accessories such as headphones and portable speakers without risking a large investment in inventory, MTX said.
“Retailers don’t want to make the investment in headphones, but every customer they are talking to is probably a music fan… so there’s a potential customer for headphones,” said MTX’s Mike Roberts.
The company recommends demonstrating the headphones which include a model at $250 with 35 percent margin. They might also be included as part of a car stereo system deal, he said.
The company is offering a personal audio Black Friday package with headphones here.