Ford Stops Sync Training Fund for Dealers

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Ford Sync

Ford is ending its program of paying car dealers to teach customers how to use the Sync radio system, which was one of the industry’s first to use advanced voice control and smartphone connections.

Ford currently pays dealers $50 per car with the Sync radio system and will stop that program by the end of this year.  It will continue to pay dealers $75 for the MyFord Touch system until 2015 car models, reports Automotive News.

Not surprisingly, car dealers told Automotive News that the program was ending too early and that customers still need training.

In July, Ford was sued in a class action suit on behalf of MyFord and My Lincoln Touch customers who said the radio system’s touch screen controls would freeze and fail to properly link to cellphones. In the past the My Ford and Lincoln Touch systems also led Consumer Reports to drop its coveted  “recommend” ratings for some Ford vehicles.  Consumer Reports said the radios were difficult to operate by some drivers.


Source: Automotive News

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