People Use Smartphones 2 Hours Day: CEA

share on:

Smartphone owners actually use their smartphone for almost 2 hours a day, according to a new study by the Consumer Electronics Association (CEA).

Not surprisingly, talking on the phone is not the chief use for smartphones.  On average we talk on phones only about 23 minutes a day.  But data usage from texting, email and other functions wins far more of our time when combined.  Texting takes up about 20 minutes a day, email, 18 minutes and visiting web sites, about 16 minutes.  Social networking comes in last at about 11 minutes per day.

Phones are mostly used as data hubs, said CEA Chief Economist Shawn DuBravac.

As of August 2013, 66 percent of online consumers surveyed owned a smartphone.  Also almost half of all consumers said they plan to buy a new phone within the next 12 months.  Of those consumers who don’t yet own a smartphone, 61 percent plan to buy one in the future.

But the smartphone market will not enjoy unlimited growth forever.  The beginnings of market saturation could happen in the next couple of years, said Kevin Tillmann, Senior Research Analyst at the CEA.

The most popular apps on smartphones are weather apps, followed by social networking apps and then games, photos & video, and navigation.

More than half of smartphone owners (52 percent) have used their devices to shop online, said the CEA.

The info is part of a CEA report called “Smartphones: Consumer Behavioral Trends.”

Source: CEA Market Research

Want to receive industry news? Sign up here
share on: