Top OEM Supplier Named as Panasonic; Pioneer Moves Up

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VW Passat Fender audio by Panasonic

The top OEM supplier of automotive infotainment to car makers in 2012 was Panasonic, which now has a 12 percent market share, according to IHS.

Panasonic saw its OEM business increase 15 percent last year, reaching $4 billion in sales.   Also growing its OEM sales last year was Pioneer, now ranked number 2, knocking Harman out of that slot.

Pioneer moved up from the number 3 slot to second place, growing OEM sales 13.1 percent to $3.21 billion.  That gave it just shy of a 10 percent share of the OEM market.

Harman dropped to number 3 on the IHS list, with a 9.4 percent market share on sales of $3.1 billion.

Alpine come in at number 5 with 7.6 percent market share on sales of $2.49 billion.  Just ahead, ranked number 4, was Continental of Germany with revenue of $2.62 billion, or a 7.9 percent market share.

The rest of the Top 10 included Denso of Japan at No. 6; Fujitsu-Ten, also of Japan, in seventh; U.S. personal navigation device (PND) maker Garmin in eighth; Japan’s Kenwood at No. 9; and Bosch of Germany in 10th place with 3.4 percent market share. Those posting revenue declines were Fujitsu-Ten, Garmin and Kenwood. TomTom also lost market share last year, tumbling out of the Top 10 altogether.

While Garmin and TomTom suffered from declines in the once red hot PND market, all-in-all infotainment “is seeing an increase in both its importance and role in the automotive market, IHS believes. Features like connectivity, telematics and an intuitive human-machine interface now count as major purchase decisions for consumers looking to buy new cars,” said an IHS press statement.

Source: IHS

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