Soundman Quits Retail to Focus on iPad Installs. Web Show

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Soundman Car Audio

Soundman Car Audio, a car electronics retailer noted for one of the first iPad installations on YouTube, is quitting every-day retail to focus on select iPad custom installs, iPad kit sales and the shop’s  Internet TV show “Amplified.”

Soundman owner Doug Bernards closed his retail shop this year and launched a new company under the Soundman name, that operates out of a warehouse in Valencia, CA.  It doubles as a set for the “Amplified’ show, which  launched late in 2010 via YouTube, with the original purpose of bringing customers into the shop and demonstrating the importance of installation in car stereo.  Bernards shot the show as he worked and posted a new show each week.

Now “Amplified” receives over ¼ million views a month, Bernards said. It was picked up by the Internet TV arm of Discovery Communications (parent of the Discovery Channel) in October last year.

“The retail [store] was in a constant decline and these other avenues have been generating money…Long term, I don’t think retail is the smart option,” said Bernards.

The show’s success should allow Bernards to focus on select custom fabrication installations and his side-business of selling custom-developed iPad and tablet dash kits (patent pending) for installers.

Soundman retains a retail relationship with Audison as its favored brand for amps, speakers and components for use in custom tablet installs.

“The web show is my number one focus.  I’ve always just loved fabrication, so I’ll always be doing that of some kind,” said Bernards.

You can view the latest Amplified show here.

Source: CEoutlook

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