Pandora announced it reached a milestone of receiving 2.5 million unique activations of its service via an in-car designed app.
The personalized radio app with in-car control is available through 8 aftermarket car audio suppliers and 23 car brands. It is integrated in the dash of more than 100 different car models.
Pandora says about a third of all new cars sold in 2013 in the U.S. will have Pandora installed. Suppliers offering it in their dashboard systems include Acura, BMW, Buick, Cadillac, Chevrolet, Ford, GMC, Honda, Hyundai, Lexus, Lincoln, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Suzuki and Toyota. In the future it will be offered in Dodge, Infiniti, Jeep, Kia and Ram vehicles.
It’s also available in more than 200 aftermarket devices from Alpine Electronics, Audiovox, Clarion, Dual Electronics, JVC, Kenwood, Pioneer and Sony.