At the end of 2012, the global market for ADAS systems was estimated to be around US$16.6 billion, and analysts at ABI Research forecast that the market will increase to more than US$261 billion by the end of 2020, representing a compound annual growth rate (CAGR) of 41%.
“ADAS systems are increasingly being offered by mass-market OEMs such as Ford and Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional “driver-assist” packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.”
ADAS systems are also becoming more sophisticated. For instance, in May 2013 Volvo will start offering a system that can stop a vehicle if a pedestrian or cyclist is in its immediate path.
A key catalyst driving the adoption of ADAS systems in Europe over the next five years will be the Euro NCAP specifications. The specifications include three types of ADAS systems: Speed Assistance Systems (SAS), Autonomous Emergency Braking (AEB), and Lane Departure Warning/Lane Keep Assist (LDW/LKA).