BRITISH COLUMBIA, CANADA–
Avidworx, makers of car audio displays, announced the official launch of BUSINESSWORX by AVIDWORX, a complete set of online business tools geared to small and medium-sized stores in the mobile audio and electronics industry.
It’s technically a “beta” at this point as AVIDWORX does some fine tuning, but all of the components have been tested and are ready to go. Even the components you might already be familiar with – PRICEWORX, released in 2011, and DASHWORX, released in July 2012 – have been upgraded and improved for launch.
The complete tool set includes PRICEWORX, DASHWORX, the HRWORX human resource tools, the ADWORX ad and flyer generator and MAILWORX, a monthly direct marketing and newsletter service.
Marcel Newell, founder of AVIDWORX, explains where the BUSINESSWORX concept came from:
“One thing that’s always impressed me about this industry — and the main reason I wanted to be part of it — is how passionate the store owners are about what they do. They love cars, they love music, they love technology and gadgets, and they are their own best customers.
“But we’ve also discovered that a lot of people in the industry don’t have much applied business or management experience, and instead they’ve been learning as they go. That kind of approach may have worked in the past, but it doesn’t cut it in this competitive, challenging economy.
“That’s where BUSINESSWORX comes in. I wanted to provide all these amazing business owners with a simple, powerful and affordable set of management tools that are similar to the systems that all the big stores already use – everything they need at their fingertips to be more successful.”
The tag line being used at AVIDWORX is “Spend more time working on your business — and less time working in it.” They want business owners to step back and refocus their attention on improving their stores, everything from the customer experience to their own internal processes, which is more important for a store’s success in the long run than being involved in every sale and install.
The BUSINESSWORX toolkit includes these components:
PRICEWORX is an online price tag creator that is pre-loaded with SKUs for more than 20 leading brands, with has the ability to create, customize and save labels. The system puts your own store’s logo is front and center, with more than 20 different price tag designs to support every promotion and sales event. No bar codes means it’s harder for customers to internet comparison shop. Tag your whole store for an hour or less.
DASHWORX provides businesses with an easy, mostly automated way to track daily, weekly, monthly and annual numbers for store traffic, total sales, average sale value and closing rates. Set higher goals and use real-time data to gauge your progress and make critical decisions to grow your business.
HRWORK provides small and medium-sized businesses with the same human resource tools used by Fortune 500 companies to build the best possible teams. The kit includes pre-written career ads and job descriptions, interview tools, personality tests for prospects and tools to measure your workers’ performance and professional development.
ADWORX provides stores with 24 predesigned ad and flyer promotions to choose from that can be easily customized with your store logo, store hours and other information. Take control of your sales and promotions with a marketing solution that takes minutes to put into action.
MAILWORX unleashes the power of direct marketing with, a newsletter system that lets you send monthly mail-outs to your customers to tell them about the newest technology and let them know about any sales events and promotions.
BUSINESSWORX is available online at businessworx.avidworx.com.
For more information, contact Jody Culbertson at 414-326-7162 or [email protected].