Alpha-Nav, maker of In-Car Multimedia Entertainment, recently announced part two of its new advertising campaign using touring musicians as proponents of their products. Because bands have a built-in sphere of influence and spend a lot of time driving from town to town, they make an ideal candidate to endorse the Alpha-Nav line of products that are designed to enrich the driving experience.
Alpha-Nav Vice President Melvin Lee said, “The first sponsorship of Royal Southern Brotherhood gained us some amazing media exposure.”
The second group chosen to road test the Alpha-Nav line is award winning guitarist, Mike Zito and The Wheel . Jeff Budin, of SMS Inc and Boody’s Garage arranged the installation of the Alpha-Nav dashboard model, AN5650NV at Inphase Car Audio in Omaha, NE. in the band’s touring vehicle.
Blues Music award winner Mike Zito is one of those rare artist that can sing like nobody’s business, can write songs that instantly grip you, and play one hell of a mean Gulf Coast style guitar. See him play here: http://www.youtube.com/watch?v=9QOvtPLTWTc
On his 2011 Blue Music Award nominated CD (Best Blues Rock) Delta Groove release “Greyhound”, Zito’s song “Roll On” was featured in the award winning FX television series “Sons of Anarchy”. The band will release a New CD entitled “Gone To Texas” June 11th.
The Alpha-Nav (AN5650NV) will allow Mike Zito and The Wheel to use maps, Bluetooth, DVD/CD and their various auxiliary devices (such as the iPhone and iPod), so they can enjoy all the comforts of home while on the road
Inphase Car Audio owner Dave Eary has been a lifelong supporter of Mike Zito and when asked, Eary stated. “Mike is far more than a talented musician. He is honestly one of the must humble people I have ever met. So when Boody asked me for help with the Alpha-Nav install, I didn’t even think twice.”
Following the install, Mike Zito had these kind words to say before hitting the road to Kansas City.
“It never ceases to amaze me the quality of people we meet out here on the road. Big Thanks to Mel at Alpha-Nav and of course my big brother Jeff (Boody) Budin. I can’t tell you how much having quality entertainment in the tour van means to myself and the band. The Alpha-Nav unit just looks sick in the dash as well thanks to a quality install by the boys of Inphase Car Audio. We look forward to marketing Alpha-Nav on our social media pages and various websites. Thanks Again Ya’ll !! I am truly blessed.
For more information on Alpha-Nav product log onto – www.alpha-nav.com
For more information on Mike Zito and The Wheel log onto – www.mikezito.com
For more information on Boody’s Garage log onto – www.boodysgarage.com