DAYTONA BEACH, FL–
Undergroundcarz Car Audio of Shelbyville, KY, is IASCA’s most recent retail member, using IASCA competition and standards to set themselves apart in their market area.
“Undergroundcarz was established in 2004 by Craig Roberts. Craig has been in the car audio industry since 1988. Throughout his career working for others and holding out during tough times, he vowed to bring back old school, where everyone has fun and competes” said Mona Roberts of Undergroundcarz Car Audio.” Undergroundcarz has gained popularity with the UGC Hammerhead custom SPL boxes Craig designed. We don’t just build them, we build them loud.“.”
“It’s great shops like Undergroundcarz Car Audio that keep the heartbeat of the independent dealer alive” said Moe Sabourin, Director of Operations at IASCA Worldwide Inc. “Craig and Mona Roberts of Undergroundcarz Car Audio are veteran competitors who have taken their skills to the next level and are working hard to bring and exposure to, and support of, our industry in a positive way. As they said, they want to bring back the old school feel of car audio, the excitement and fun of competition. IASCA is proud to have such strong advocates of car audio and competition supporting our efforts.”
IASCA’s Retail Membership Program focuses on key components of everyday business at an independent dealer’s shop and provides tools to help retailers stand out from their competition when it comes to product sales, installations and event promotion to attract new business.
For more information on IASCA, contact Moe Sabourin at [email protected] or call the office at (386) 322-1551.
Edited by CEoutlook
