CEA Study Finds Demand for Voice Tech

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Consumers want more voice-to-text and text-to-voice in their mobile devices, according to new studies, which could have implications for demand in the car.

Recent studies by the Consumer Electronics Association (CEA) found, firstly, that consumer awareness is high for the features, at about 50 percent in the U.S.  Awareness is even higher for voice control and video chat, at 62 and 65 percent, respectively.

Consumers want to own devices with these capabilities. A third want to own a device with voice-to-text and 29 percent want to own a device with text-to-voice.  A third are interested in owning a device with voice control and 23 percent are interested in a device with video chat.

“Mobile devices, such as powerful smartphones and tablet computers, are increasingly coming to market with these features already built in and have, in turn, catapulted these technologies into the realm of consumer desires,” said Kevin Tillmann, Senior Research Analyst, CEA. “These technologies are quickly becoming an integral part of Americans’ lives and are significantly changing the way in which consumers interact with their tech devices.”

The studies also found there’s room for improvement. More than three quarters (77 percent) of voice-to-text users want better speech recognition technology, and nearly two thirds (63 percent) of text-to-voice users want to see the technology improve. Nearly half (49 percent) of consumers want improved reliability of voice control and over half (55 percent) of video chat users want improved video quality.

The studies, the  CEA’s are Eye on Emerging Tech: Voice-to-Text and Text-to-Voice, Voice Control and Video Chat were conducted in August 2012.

Source: Consumer Electronics Association

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