After announcing a reorganization of its merchandising team Wednesday, BrandsMart USA, Hollywood, FL said it remains very focused on car audio.
Francisco Lozano, formerly a BrandsMart Merchant with responsibilities for car audio as well as home audio and some TV, is promoted to VP Merchandising. He said still has the same merchandising responsibilities despite the promotion. “I want to get the word out there that the purchasing responsibilities stay the same, maybe on a grander scope, but I still have a direct focus on our home audio, video and car stereo hardware and installation business,” he said.
Brandsmart announced that its Chief Marketing and Merchandising Officer Dick Wallace officially stepped down late last month after 24 years, to focus on his health and family and to return to school. He is succeeded by former Appliance Merchandising Senior VP Randy Johnson. And his CE merchandising duties will be handled by CE Merchandising VP Angus Bryan, who has been promoted to Senior VP, responsible for consumer electronics.
Lozano reports to Bryan as does Mark De LA Cruz who handles tablets and cell phones and home security and Amanda Griffin who handles eCommerce.
Brandsmart sells car stereo in all 10 of its locations including six in South Florida and 4 in the Atlanta, GA metro region. Installation is offered in 9 of the stores.
“The category is still a big focus for BrandsMart with a dedicated sales staff and install managers for stores with bays. We still see big opportunities in the category,” Lozano said.
Source: CEoutlook
The management and team at BOSS Audio is very excited about the realignment and refocus of BrandsMart’s management team.
The BrandsMart team is both knowledgeable and committed to the business. Their “outside the box” thinking is very refreshing.
We at BOSS look forward to supporting their growth goals.
BrandsMart has always been a powerhouse in the the 12-volt category. With Francisco taking on more responsibility, and ascending within the organization, BrandsMart will surely continue it’s success in 12-volt.
So glad to hear the news that Francisco is takng on this new role. We feel this is a very positive move and look forward to continuing our relationship with Frank, Angus and Brandsmart.