Varad, which recently purchased the brand name and trademarks for Auto Page, has named former Auto Page President as Sales and Marketing
Manager for Auto Page and other Varad products including lighting and auto security.
He reports directly to Varad VP Carl Stacy.
Northup said, “I’m looking forward to getting back into the fold again working with all the Auto Page sales reps and customers. I look forward to building the brand and the Varad brands…” he said.
While Varad has been selling Auto Page product since it purchased the brand November 1 last year, “the transition has been a bit rocky” as there was no one in charge of sales and marketing of the product,” said Northup, adding “Now that I’m board that will change.”
Under Varad, Auto Page will have ample inventory stocks, where in the past, it did not he noted.
Additionally, new Auto Page product with redesigned transmitters will ship later this year.