ICE Launches Harlem Shake Contest

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ICE Harlem Shake

Just so car audio retailers aren’t left out of the Harlem Shake craze, caraudio marketing/buying group In Car Experts (ICE) is holding a Harlem Shake contest for its retail members.

The purpose is to encourage retailers to take advantage of social media using the Harlem Shake flash mob, dance meme that’s overtaken the Internet.

Through March 8, retailers can shoot and upload their own version of the Harlem Shake here to win a Soundgate Substage powered subwoofer worth $700.

ICE even shot one of its own as an example:

 

The Harlem Shake craze began earlier this year with one of the original videos here. YouTube is now receiving thousands of versions of the video with some winning close to 20 million, even close to 40 million views.

For information on the ICE contest visit here.

For information on ICE click here.

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