Alpha-Nav, supplier of car AV and navigation products, is launching a new promotional campaign that includes touring musicians to promote its products.
Because bands have a following and they tour from town to town, “they make an ideal candidate to endorse the Alpha-Nav line of products that are designed to enrich the driving experience,” said Alpha-Nav rep Jeff “Boody” Budin.
The first band to represent Alpha-Nav is Royal Southern Brotherhood, which includes the legendary Cyril Neville, Devon Allman (son of Gregg Allman) and Mike Zito, a Blues Music Award winner. The rhythm section includes Grammy-winning drummer Yonrico Scott and bass virtuoso Charlie Wooten.
An Alpha-Nav AN5650NV navigation deck will be installed in RSB’s touring van at InPhase Car Audio in Omaha, NE, where the band will be making a tour stop. It allows RSB to use maps, Bluetooth, DVD/CD and their various auxiliary devices (such as the iPhone and iPod).
Inphase Car Audio owner Dave Eary has been a lifelong supporter of RSB guitarist Mike Zito. “We love doing anything we can for these musicians,” tells Eary. “I can’t imagine what it’s like being cooped up in a van as long as these guys are. Our installers are always excited when Boody brings us opportunities like these.”
“The van is the cornerstone of our business of bringing rock, soul & blues to the people of America,” said Allman. “We log the hours in the van city to city to accomplish this. Having a unit like Alpha-Nav keeps us timely and enables us to be entertained in high fashion on the way to the next city. This unit is an absolute beast! We look forward to bragging it up on social media and other web resources. BIG THANKS to Boody, Mel at Alpha-Nav and the boys at Inphase. Ya’ll Kick Butt ! ”
For more information on Alpha-Nav product log onto – www.alpha-nav.com
For more information on RSB log onto – www.royalsouthernbrotherhood.com
For more information on Boody’s Garage log onto – www.boodysgarage.com