It’s Do or Die for BlackBerry Today

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BlackBerry 10

Two new BlackBerry smartphones using the long awaited, all new BlackBerry 10 platform will be introduced Wednesday by Research in Motion (RIM).

It’s a “day of reckoning,” said Reuters, for the company, which has suffered 18 months without a new smartphone.

Ironically, the timing may be right for a new smartphone contender.  The BlackBerry 10 will land just as the iPhone’s luster may be starting to fade.  “I really do believe that the consumer market as a whole is ready for something new,” said Kevin Burden of Strategy Analytics, according to Reuters.

The new BlackBerry 10 promises faster browsing, and better typing on a touch screen device with multimedia rich features and apps.  It will also let users keep work and personal information separate.

RIM’s market share fell to 4.7 percent worldwide last year from 10.3 percent in 2011, according to IDC. By contrast Apple and Android shared 87.1 percent of smartphone shipments in 2012, up from 68.1 percent in 2011.

RIM is expected to announce pricing Wednesday on the devices, which should ship soon after.

Source: The Wall Street Journal, Reuters, Newsday

Photo credit:  Engadget


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