One of the full color heads up display prototypes at CES, from Texas Instruments, could work with a backup camera to show images of objects behind the car projected onto the windshield.
Texas Instruments, which is bringing its DLP projection technology to the car for the first time, said it expects its technology to appear in production vehicles in 2015.
It claims its heads up display is one of the brightest in the industry.
Harman also showed a heads up display (HUD) prototype at CES, and also claims a display brighter than anything available today. But it’s clear that full color HUDs offering augmented reality images projected on to the windshield, are inching closer to production.
HUDs are considered one of the soaring growth areas for car electronics, with sales expected to climb by 50 percent (CAAGR) through 2018, according to Strategy Analytics. (Some other categories expected to have similar high growth include drowsiness detection, front LED lighting, stop/start, lane departure warning, and blind spot monitoring.”)
Texas Instruments said its HUD would be suited to the aftermarket. It could display lane departure warning cues and hands free calling information, plus navigation cues (where the arrow for the next turn always hovers in the correct spot on the windshield where the turning lane appears).
Harman’s system showed similar functions and also added IR gesture control in its concept dashboard. When a call comes in that you don’t want to accept, you can “swipe” away the call and redirect it to the passenger’s phone.
We were told that heads up displays appear to the driver to be 6 feet away. This is an ideal “distance” making it easier for the driver to switch his focus from the road ahead to the display, according to automotive supplier QNX.
Pioneer did not show again its heads up display at CES, but has been offering it since July in Japan as part of a $5,000 option. The company is still working on bringing the technology to the U.S. said VP Marketing Ted Cardenas at CES.
Also at CES, Kenwood once again demonstrated its heads up display using proprietary JVC Kenwood LCOS (Liquid Crystal On Silicon) technology. It said the display will be offered for OEM use initially.