Maxxsonics said it has entered a licensing agreement with West Coast Customs to provide car audio products under the West Coast Customs label.
Available in Q1 2013, the products including amplifiers and speakers, will be featured on the West Coast Customs television show along with other Maxxsonics brands.
Product pricing, details and a full distribution plan will be announced at CES in January, said Maxxsonics President and CEO Alden Stiefel.
“We’re looking forward to working on these new products and showing the world what this collaboration will look like at CES in January 2013,” said Stiefel.
Ryan Friedlinghaus, Founder and CEO of West Coast Customs says, “I demand perfection when it comes to the West Coast Customs brand. I won’t license a product that I wouldn’t use in my own car. My desire to team with a company with a proven track record led me to Maxxsonics. Alden and his team are a perfect choice for us.”
Maxxsonics is the parent company of MB Quart, Hifonics, Crunch, Autotek and MAXXLINK.