Varad to buy Auto Page Brand

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Corrected:    Varad, known for its car performance lighting, has agreed in principle to buy the Auto Page brand.

VaradEffective November 1, all Auto Page products will be shipped and invoiced form Varad International.

During a transition period before the sale becomes final, Auto Page personnel will work from their current offices in Torrance, CA.

If the deal is finalized, Varad International, based in City of commerce, CA, will become the exclusive licensee of the Auto Page brand of remote start and car security.

In a letter to Auto Page retailers, Varad VP Carl Stacy said, “The Auto Page name will be stronger than ever.”

He added that new pricing, terms and programs will be announced at the Consumer Electronics Show in January.  Presently,  Auto Page product is scheduled to ship from Varad’s warehouse on or before November 7.

In addition to offering LED lights for cars for the past 18 years, Varad also sells car security products.

Auto Page remains a subsidiary of Iwata Electric Co of Tokyo, Japan.

We will add more details on the purchase as soon as we are able.

Source: Auto Page

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